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Most people think that AI (artificial intelligence) disrupts how we do things. However, AIs help humans to focus on what they do best rather than burdening themselves with mundane tasks. For one, AIs can contribute immensely to helping businesses to grow. In this article, let us discuss how AI branding works for your business.
Brands like IBM, Google, Facebook, Tesla, Lenovo, Coca-Cola, Adidas, Starbucks, Amazon, Microsoft, and Uber leverage AI branding for their digital marketing strategy. Here are some of the most beneficial ways in which AI is helping brands grow.
Personal marketing with AI
AI branding works efficiently with personal marketing. Personalization remains significant in 2023 to build your brand and stand out from the competition because, unlike traditional marketing, it targets a specific prospect.
Artificial intelligence (AI) can help you tailor your marketing since, according to 90% of consumers, personalization appeals to them and, according to 80% of them, individualized experiences increase their likelihood of doing business with a firm.
If you want to learn more about personal marketing, MCBrands, a branding agency in Makati, Manila, can help your brand grow efficiently. Its personal marketing can captivate the emotion of the target audience quickly.
AI improves customer experience.
Aside from personal marketing, AI branding is effective in improving customer experience. Stand out from the competition by mastering how to deliver excellent customer experience.
Brands use AI to increase the interactivity of the shopping experience. In addition to making product recommendations, it can assess client preferences faster than a human and develop amusing and engaging interactions.
These are just one of the ways for AI to improve the marketing and branding strategies of businesses. Providing a great customer experience is crucial for businesses' sales funnel, and a well-optimized chatbot on a brand's website can enhance your conversion rates.
AI improves content marketing.
Another aspect where AI branding can be valuable is in improving content marketing. There are a lot of processes that AI streamlined when it comes to content creation.
For one, you may use tools like Buffer and Hootsuite to automate the distribution of your content by automatically scheduling and posting content to the correct channels at the right time, tracking efficacy in real-time, boosting the effectiveness of your best performing content to improve your ROI.
AI may assist marketers with content creation and curation as well as with moving prospects through the sales funnel. Under Armour and IBM's UA record, a health and fitness system meant to provide relevant training advice on lifestyle based on the acquired data was a real-world example of content curation employing artificial intelligence.
Advertising is made more convenient with AI
Achieving brand recall and visibility is easier as AI branding works well with advertising.
AI has changed advertising drastically. AI can segment audiences better and conduct target advertising while attaining measurable results.
With today’s AI, marketers can quickly obtain ad analytics and insights. Keep in mind that numbers do not lie. Hence, it is a great way to assess the performance of the tasks, and decision-making is faster.
Any advertising strategy should include a method for evaluating the campaign's effectiveness. Marketers can measure campaign or ad performance to evaluate if they are spending their money most effectively.
With 26% of all respondents and 45% of seasoned AI users reporting that AI technologies have given them a significant advantage over their rivals, AI success has proven to be simple to assess regarding advertising.
Adopting SEO strategies with AI
Among the helpful ways for AI to improve the marketing and branding strategies is to improve Search Engine Optimization (SEO) strategies adoption.
Things are getting more advanced each day. Thus, don’t run your businesses without implementing SEO so your customers can find you right away when they search for you online.
In the Philippines, not all businesses implement SEO strategies as they are hesitant about the results in improving their brands. As a reliable branding agency in Makati, Manila, our SEO professionals will help you understand how SEO transforms your business into a brand that is visible and easy to connect with the audience.
Interestingly, AI makes SEO adoption easier. It is now simpler to gain insights into which content performs better for which search query using artificial intelligence. You can chalk out your on-page content optimization approach based on those insights.
Regarding website traffic, AI can assess the website user's online behavior patterns, indicating where they are in the customer journey. With this, you can improve your website's performance or UI/UX.
AI Branding Makes Business Future-Ready
Everything we discussed is just one of the ways for AI to improve the marketing and branding strategies of businesses. AI branding will eventually offer more opportunities to develop business growth.
AI guarantees to make your branding grow faster while making authentic connections with your audience. Keep in mind that AI can never replace humans, especially in making brands come to life. Building genuine relationships with customers makes your brand grow, and this is where humans do best.
If you are looking for a partner to grow your brand, we are here to help. MCBrands is the most trusted branding agency in Makati, Manila, offering affordable yet effective branding and digital marketing solutions for every business.
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