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In the Philippines, where 76 million people are active internet users (Statista, 2024), businesses face a competitive digital environment. Applying E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—can significantly boost your SEO and connect with Filipino audiences more effectively.
What is E-E-A-T?
E-E-A-T is an SEO framework developed by Google to help websites build trust with their audience. It stands for Experience, Expertise, Authority, and Trustworthiness:
Experience reflects the value of firsthand knowledge and authenticity in content.
Expertise represents knowledge and skills in the topic area.
Authoritativeness shows that the content and its creator are respected sources in their field.
Trustworthiness builds credibility through transparency and honesty.
Incorporating E-E-A-T helps improve your site’s quality, increases user engagement, and boosts search rankings. Here’s how local businesses in the Philippines can implement E-E-A-T effectively.
1. Showcase Local Expertise
Why It Matters: Google favors expert content, especially when tailored to local audiences. With over 70% of Filipino users conducting online searches via mobile (We Are Social, 2024), relevant, locally-focused content is crucial.
How To Do It: Highlight Philippines-specific expertise with localized content, like Filipino testimonials, case studies, and regional insights. Showcasing local certifications, like DTI or BIR registration, also adds credibility.
2. Add a Human Touch: Experience and Authority
Why It Matters: Filipino consumers value authenticity. Over 60% of Filipino online shoppers trust reviews from individuals with similar cultural backgrounds (Hootsuite, 2024).
How To Do It: Use real-life stories, case studies, and author bios that reflect Philippine-based experience. Featuring employee testimonials, insights from Filipino influencers, and engaging with local issues builds both trust and authority.
3. Build Trustworthiness Through Local Reviews and Partnerships
Why It Matters: Trust is a critical factor for Filipino audiences, with nearly 80% considering online reviews when making a purchasing decision (Google Philippines, 2024). Google uses reviews to assess a site’s trustworthiness.
How To Do It: Encourage satisfied clients to leave reviews on Google My Business Philippines or Facebook. Collaborate with respected local brands or organizations to gain credibility, generating authoritative backlinks that enhance your SEO.
4. Prioritize Content Relevance for Filipino Audiences
Why It Matters: Filipinos spend an average of 4 hours per day on social media (DataReportal, 2024), providing a significant opportunity to reach them with relevant content. Google rewards content that resonates with the intended audience.
How To Do It: Optimize your content with local SEO keywords, like Filipino search terms and phrases. Provide insights into Philippine-specific concerns, such as local banking options or region-specific shipping policies, using a conversational tone that resonates in Taglish or Filipino language.
5. Quality and Transparency in Content Creation
Why It Matters: Filipino consumers prefer transparency, with 66% stating they are more likely to trust a brand that clearly explains its processes and policies (Ipsos Philippines, 2024).
How To Do It: Avoid misleading headlines and instead create clear, valuable content. Incorporate FAQ sections that address questions unique to Filipino consumers, like local tax implications or product delivery times within the country.
Data Highlights:
76 Million Internet Users in the Philippines (Statista, 2024)
70% Use Mobile for Online Searches (We Are Social, 2024)
60% Trust Peer Reviews (Hootsuite, 2024)
80% Rely on Online Reviews for Purchase Decisions (Google Philippines, 2024)
4 Hours Daily on Social Media (DataReportal, 2024)
By following these E-E-A-T principles, businesses in the Philippines can build a robust online presence, improve search rankings, and foster lasting connections with Filipino consumers.
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