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You're a brand. Thus, you need a brand vision to serve as your north star when establishing your identity with your chosen market. Creating a brand vision is not as easy as it sounds. Even companies that provide branding services in the Philippines take time to develop compelling brand visions.
In this post, we'll walk through the steps of building your own brand vision for what your company will be in the future, which will help positively impact your business.
What is a Brand Vision?
A Brand Vision is a concise and clear statement that describes the essence of your brand. It aims to guide the development of your brand and helps you align with customers on what they want from you.
A useful way to think about building a Brand Vision is as follows:
What do you want to be known for?
What type of customers do you want to attract?
What is your purpose in the world?
Who are your competitors and what makes you different from them?
Why is Brand Vision Important?
The brand vision is a guiding light that helps the business achieve its goals. It’s a single thought or idea that unites everything you do, from how you treat your customers to how you build products and services.
Make your brand vision come to life by working with a reliable agency that provides proficient branding services in the Philippines. A brand vision is worthless if you do not proactively implement it.
A strong brand vision will help your business stay on track as it grows and becomes more successful. A good brand vision will ensure that every decision made by the company aligns with its core mission of making people happy with what they buy or experience in life (or both).
A great brand vision gives your customers something unique to remember about themselves—like a friend who always keeps them laughing even when times get tough! And suppose someone else tries using one of those funny jokes at least once while talking with them. In that case, chances are good they'll remember who told it too, which means next time around when talking with each other again, there's likely going to be some friendly competition brewing between friends.
How to Create A Brand Vision?
A Brand Vision is a piece of the overall marketing plan that describes what your brand stands for and how it will market itself. It must be clearly defined so that everyone in your organization understands its purpose and can act accordingly.
Here are some things to keep in mind when developing your brand vision:
Make sure that you're creating a statement that reflects all aspects of who you are as an organization—your values, mission statement, culture and customer needs.
Your mission statement should be short yet concise but also inspirational and uplifting. It should state what you want your company or organization to achieve in the future (e.g., "We will help people live healthier lives"). Notably, the brand vision for small businesses in the Philippines is getting more unique and inspiring. So, let’s be one of them.
Keep in mind that you can’t build a brand that is something you are not and if you do not know where you are heading to.
Your personality is an essential part of creating an effective brand vision because it defines how others perceive your products or services.
Think about what makes up this new identity before moving forward with any design work or other projects related to branding.
You can do this by conducting industry research, wherein you will examine how your type of business has evolved over the years and what opportunities await you in the future. Understanding the horizon of your entire industry will give you ideas on how you can make your business stand out from your competitors.
If you are not familiar with doing industry research, do not hesitate to reach out to us. As one of the branding services in the Philippines, we also aim to take part in helping all types of businesses in the Philippines to thrive.
Ensure your brand vision is consistent with the brand identity.
If your company has a new logo or slogan, be sure that this new piece of marketing collateral doesn't conflict with what you've already established.
Brand vision for small businesses tends to be inconsistent, especially in doing content on their social media accounts. That's why it is important to create a brand vision based on strategic insights.
Making your brand vision inspiring.
As mentioned, brand visions for small businesses in the Philippines are getting more unique and inspiring. This means that entrepreneurs aim to differentiate their businesses from the rest.
A great technique to generate ideas for ideation and product creation is to draw inspiration from other sectors and categories. See how they develop their brand and establish their vision.
Another technique in building a unique brand vision is how your business impacts ongoing societal issues. For example, if you are in an agricultural business, your brand vision is "to uplift the lives of every farmer".
Here are examples of a Brand Vision from global brands:
"To provide access to the world's information in one click." –Google
"To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." –Starbucks
"Becoming the best global entertainment distribution service."– Netflix
"People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them."– Facebook
A brand vision is a great way to help you stay on track and keep your company focused. It's also a good idea to have one in place as part of your marketing strategy, as it will give potential customers an idea of why they should buy from you. If you don't have one yet, don’t worry! This article will help get things started on building one for your business.
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